Tbilisi • Senior Product Designer, ex‑Yandex — 10+ years in fintech, B2C & SaaS
I’m a designer and engineer who likes making complex things feel simple and useful. I work across the whole product cycle: research, planning, UX, UI, and design systems. I also mentor on ADPList, I love helping designers and teams grow through honest feedback and real cases.
I enjoy sharing what I’ve learned through articles and as a guest on podcasts, and I’m always open to new conversations.
Outside of work, you’ll usually find me playing with industrial design, 3D printers, cameras, clay or making music.
If you’d like to connect, send me an email, add me on LinkedIn
Selected Works
https://www.figma.com/design/4UjTeKm6u33iS8FCXOCvD1/Achieving-a-4--reduction-in-support-requests-via-redesign?node-id=33339-58735&t=3FWO5rT7em2artIr-4
https://www.figma.com/design/2OXEsXsehWC9wCaY96ltqC/Other-UI’s?node-id=2611-62005&t=3Qwf4Hmp61rGGWjS-4
Figma for iPad, home assignment
Work experience
2023 – Now
JetSim — UK‑based eSIM web and mobile platform for international travelers
- Owned the end‑to‑end design process: user research, UX flows, UI, design system, and continuous iteration in close collaboration with product, engineering, and marketing.
- Designed an intuitive plan selection and activation flow for both frequent travelers and first‑time eSIM users, driving 40%+ step‑to‑purchase conversion.
- Ran usability tests and experiments to reduce friction and anxiety around eSIM adoption, contributing to 4.5+ ratings on both the App Store and Trustpilot.
2022 – 2023 September
Truv — Income and employment history verification startup in USA. I was responsible for the consumer team design.
- Worked on improving the user conversion funnel. Enhanced the user experience for complex cases
- Conducted in-depth interviews with 20+ Americans, gaining insights into users' attitudes towards data security and their experiences with obtaining credit
- Completed a full redesign of the user flow, revamping outdated interface components.
- Revamped the design system, implemented tokens for client personalization and a night mode.
- Prepared for a Series B investment round. Worked on legal aspects of the interface to ensure compliance with American regulations.
2020 — 2022
Yandex Market — one of CIS’s largest multi-category marketplaces, with partner shops selling a wide variety of products
- Responsible for offline experience on all major platforms
- Redesign of order history and returns section. Create user flows, Informational schemes, wireframes, and interactive prototypes. More than 20 delivery methods, 6 communication channels, many hours of research, and no sleep
- Collaborate with multidisciplinary teams of Designers, Researchers, Engineers, Product Managers, UX writers, and other departments throughout the design process
- Write scripts and conduct interviews, talk with users, and use Market myself
- Outside of work tasks, was a mentor for 10+ people inside the company, two of them started working as designers with my help
Yandex Routing — Automated route planning and fleet track & trace platform for e-grocery, FMCG & courier companies
- Responsible for all design of the product. From product design for all major platforms to online and offline communication design
- Brought design into the product. Built the design process, built the communication and workflow, and set up the environment
- Create a design system from scratch. Design a new brand identity
- Ship products for the international markets
- Responsible for all communication. From the design of hundreds of emails and badges for events to a thousand promotional materials and a 40+ page website about the product
- Talk with users, conduct interviews, and test prototypes. Sat at 4 o’clock in the morning in a warehouse outside the city with logisticians to see how they use our product and was happy about it
2016 — 2018
Yandex Advertising Network — Largest advertisement platform in CIS. I did product design, did various research, made design system from scratch, and set up design processes
Yandex Mobile Mediation — Product for mobile advertisers. Ship MVP. Responsible for interfaces
Yandex Hypercube — Internal hardware testing platform. A product made from scratch. I was responsible for all design. From user interfaces to branding and communications. I also participated in the creation of technical support and helped to manage some tasks
Yandex Distribution — UI/UX design for app distributors admin panel
Yandex External APIs (opens after registration) — full redesign and design support for a catalog of API services
Also, I did and participated in Yandex and our internal products: Petfinder, Streaming service back office, Yandex Search, JS player, and others.
2019 — 2020
BostonGene — Biomedical startup for advanced patient analysis and personalized therapy decision-making in the fight against cancer. I did the design of the main product, conduct research with my team, and tested interfaces on doctors.
More.tv — Online video streaming service. For the launch, we made a lot of different interfaces. Starting with mobile phones and tablets, and ending with TVs, HDMI sticks, and basic desktop sites.
2012 — 2016
Former workplaces from the beginning of my career as a designer
Education
Udmurt State University — IT engineer, Master’s degree